Insight

Japan: What is the ideal work ethic she discovered after 200 part-time jobs through "Timee"?

Japan: Gen Z Enjoying the Heisei Era. What is “Newtro,” the New Retro Trend Among Young People?

Japan: Gen Z's Drinking Parties and Consideration Awareness: The “Grid-Like” Mindset That Emerged During the Pandemic

Japan: What are “casual friends,” “loose friends,” and “lower-tier friends”? The digital natives' sense of “us vs. them”

Japan: Misconceptions and Reality of Gen Z: A Real Ethnographic Close-Up