Japan: Gen Z's Drinking Parties and Consideration Awareness: The “Grid-Like” Mindset That Emerged During the Pandemic
Misconceptions and Reality of Gen Z: “Be Real: An Intimate Ethnographic Chronicle”
Misconceptions about Gen Z revealed through immersive ethnographic research. The gap between general assumptions and reality about Gen Z. This serial project emerged as student researchers at the Youth Research Institute analyzed their own generation through dialogue with adults.―― ―The decline of workplace marriages, the reality of beer's decline, alternatives to tobacco, and the front lines of the “treating/being treated” debate―――“Huh? Really?” We delve into the “Be Real” understanding of Gen Z that adults don't know.
What kind of place are drinking parties for Gen Z youth, who are often perceived as highly considerate? We closely followed Gen Z at their drinking parties.
This time's subject
Ms. W (22), University Senior
Born in 2002. A female university student attending a private university in Tokyo. Belongs to a band circle, playing guitar and vocals. Also loves karaoke. Currently juggling job hunting with an internship at a venture company, a vibrant fourth-year student. Hopes to work in advertising or planning roles in the future.
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