Young are always future.
We conduct research from the perspective of “diverse n=1”.
What's Youth Labo?
We offer a “diverse n=1” perspective on marketing, technology, culture, history, philosophy, art, social sciences, etc.
interdisciplinary. Cross-culturally. We provide a “diverse n=1” perspective.
What Youth Lab Can Do
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Future Insight WorkshopIn a workshop format, we ideate on future society and future brands with student researchers. Student researchers cover a wide range of topics, from cigarettes to AI. -
TrendTrends always start with young people. Sauna, shisha, craft... At the Youth Research Institute, we have discovered signs of trends. Student researchers will discover signs of trends from their friends and acquaintances. -
EthnographyAlthough the values of young people are becoming more diverse, there are certain trends that can be seen. We will discuss work attitudes, views on relationships, and other topics in a casual setting in an open and honest discussion. -
Research & Development (R&D)As part of a long-term project lasting over six months, student researchers will support product development. When the product is released, they can also support sampling and promotion as student ambassadors. -
Acceptance TestWe review product concepts for the Alpha and Z generations from the perspective of young people. Why do these concepts appeal to the Z generation? Why don't they? This is a round-table discussion with young people who have a high ability to verbalize their thoughts.
Contact us (For Clients)
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Community Manager
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Hiroha MikamiManaging DirectorConsumer Market IntelligenceJoined Weiden Haus straight out of university. Took leadership of Weiden Haus's Food & Beverage, Beauty & Cosmetics and Social media divisions. -
Aiko WatanabeInternshipLeader of Youth LaboDirector of the Institute for Youth Research in 2024. As a researcher analyzing the attitudes and values of Generation Z, she supports the marketing activities of major clients.She is currently a student at the School of Education, Waseda University, and is scheduled to graduate in 2026. -
Kyoka NakamuraAssociateHR Market IntelligenceStudied abroad in New Zealand during high school and graduated early.After working for a foreign-affiliated company and founding a company in the field of diversity and inclusion, she founded the prep school Blue Academy.While working as a manager, she joined Weiden Haus and is in charge of recruitment and public relations.Currently studying at Yokohama National University's Faculty of Business Administration. Representative Director of CLEA. Inc. -
Kent IshizakiManaging DirectorConsumer Market IntelligenceAfter graduating from Keio University, he worked for a BIG4 consulting firm before taking up his current position. He is the leader of the FMCG, Luxury and Technology divisions at Weiden Haus. He is skilled at providing consumer insights, using his keen powers of observation and insight into consumers as his strengths.
Employment Record
- EY Strategy & Consulting Co.
- Accenture Co.
- Amazon Japan G.K.
- Kirin Beverage Company, Limited
- Sato Foods Co.
- Suntory Holdings Limited
- SoftBank Corp.
- Deloitte Tohmatsu Consulting LLC
- Toyota Motor Corporation
- House Foods Corporation
- Prudential Life Insurance Company
- Bain & Company, LLC
- Boston Consulting Group LLC
- Rakuten Group, Inc.
- ADK Holdings Inc.
- Hakuhodo DY ONE Inc.
- NTT DOCOMO, INC.
- TBS Television, Inc.
- CyberAgent, Inc.
- DeNA Co.
- Weiden Haus. Co., Ltd.
- Fuji Television Network, Inc.
- Mynavi Corporation
- Recruit Co.
- Lotte Co.
- Sumitomo Mitsui Banking Corporation
- Bank of Tokyo-Mitsubishi UFJ, Ltd.
- Dentsu Inc.
- Dentsu Digital Inc.
- Tokyu Agency Inc.
- Hakuhodo Inc.
- Hakuhodo DY Media Partners Inc.
- Marubeni Corporation
- Mitsubishi UFJ Morgan Stanley Securities Co.
- Sumitomo Corporation
- Daiwa Securities Co.
- Japan Tobacco Inc.
- Nippon Ham Co.
- Japan Broadcasting Corporation (NHK)
- The Norinchukin Bank
- Ajinomoto Co.
- Nomura Securities Co.
Join Our Youth Labo
Requirement
High school, college, and graduate students
Lives in Tokyo and 3 prefectures in the Kanto region
Parental approval for community participation
Can act as a friendly member of the community
Activities
Participation in regular monthly meetings
Submission of pre-meeting assignments for regular meetings
Presentations at regular meetings
Participation in joint client workshops (with selection)
Community exchange events (recreation)
What you get.
・You can learn about the real world, which is not taught in school.
・Through the activities, you can learn about the way of thinking, manners and behavior of working adults.
・You can interact with marketers from major companies.
・In the workshop, you will discuss issues with client employees and come up with suggestions.
・You can gain a sense of achievement from seeing your ideas become a product.
・Through the workshop, your ideas and discoveries may be realized in the world by the client.
・You can interact with people of your generation who are interested in marketing.
・You can make friends and contacts with people of your generation who share the same interests. We also hold social events from time to time.
・You can acquire business skills.
・You can improve your presentation and communication skills for working with large companies.
・You can get a head start on the things you will learn after you start working.
School attended/school of origin of student researchers
- Ochanomizu University Faculty of Letters and Education
- Hitotsubashi University Faculty of Social Sciences
- Yonsei University College of Global Studies
- Yokohama City University Faculty of International Studies
- Gakushuin University Faculty of Economics
- Keio University Faculty of Environment and Information Studies
- Keio University Faculty of Economics
- Keio University Faculty of Policy Management
- Keio University Graduate School of Media and Governance
- Keio University Faculty of Letters
- Keio University Faculty of Law
- Keio University Faculty of Science and Technology
- Akita International University Faculty of International Studies
- Sanno University Faculty of Business Administration Department of Marketing
- Sophia University Faculty of Letters
- Seishin University Faculty of Contemporary Liberal Arts
- Aoyama Gakuin University Faculty of Education and Human Sciences
- Aoyama Gakuin University Faculty of Economics
- Aoyama Gakuin University Faculty of Cultural Policy Studies
- Aoyama Gakuin University Faculty of Global Studies
- Waseda University School of Asia-Pacific Studies
- Waseda University School of Education
- Waseda University Department of Architecture
- Waseda University School of International Liberal Studies
- Waseda University School of Social Sciences
- Waseda University School of Commerce
- Waseda University School of Human Sciences
- Waseda University School of Culture, Media and Society
- Waseda University Faculty of Law
- Tama Art University Graduate School of Art and Design
- Otsuma Women's University Faculty of Letters
- Chuo University Faculty of International Management
- Chuo University Faculty of Science and Engineering
- Tsuda College Faculty of Liberal Arts
- Tsuda College Faculty of Policy Studies
- Tokyo Institute of Technology Graduate School
- Tokyo Woman's Christian University School of Contemporary Liberal Arts
- The University of Tokyo Faculty of Letters
- The University of Tokyo Faculty of Education
- The University of Tokyo College of Arts and Sciences
- The University of Tokyo Graduate School of Economics
- The University of Tokyo Graduate School of Engineering
- Doshisha University Faculty of Economics
- Doshisha University Faculty of Commerce
- Doshisha University Faculty of Psychology
- Nihon Women's University Faculty of Home Economics
- Musashino Art University Department of Art and Design
- Musashino Art University Department of Art and Design
- Hosei University Faculty of Engineering and Design
- Hosei University Faculty of Business Administration
- Hosei University Faculty of Sociology
- Meiji University School of Global Japanese Studies
- Meiji University Faculty of Letters
- Meiji University School of Political Science and Economics
- Rikkyo University Faculty of Business Administration
- Rikkyo University Faculty of Sociology
- Rikkyo University Faculty of Economics
Dear Parents
Weiden Haus has been continuously conducting marketing targeting young people for the past 30 years since its establishment. We have been able to maintain a good relationship with everyone through a “virtuous cycle” in which high school students who were active at the time of the company's establishment have become parents, and their sons and daughters participate in our activities.
We take into consideration the time and period of participation for high school students (minors), but if you have any questions, please feel free to contact the person in charge. Also, please note that no remuneration is paid for this activity, except for joint workshops with clients. Participants are responsible for their own transportation and data communication costs for regular meetings.