Japan: Misconceptions and Reality of Gen Z: A Real Ethnographic Close-Up
2025.09.18
Misconceptions about Gen Z revealed through immersive ethnographic research. The gap between general assumptions and reality about Generation Z. This series emerged from student researchers at the Youth Research Institute analyzing their own generation through dialogue with adults. Workplace marriages disappearing, the reality of beer's decline, new indulgences replacing tobacco, and the front lines of the “treating or being treated” debate—we delve into the ‘real’ Generation Z insights adults don't know. “Huh? Really?”