Our Youth Labo's serialized column ranked #1 in AdverTimes's weekly column rankings. Cursed Rabbit? Why is “Labubu,” currently trending worldwide, so popular?

We are pleased to announce that our Youth Labo column, “Be-Real Ethnographic Close-up,” currently serialized in Adver Times, has achieved the number one spot in Adver Times' weekly column rankings.

Project Title: Misconceptions and Reality of Gen Z. “Be-Real Ethnographic Close-up"

Author: Kent Ishizaki

Column Title: Cursed Rabbit? Why is “Labubu” Suddenly Trending Worldwide?

URL https://www.advertimes.com/20250805/article506589/