Notice of Subsidiary Establishment | Researto.

We are pleased to announce the establishment of a subsidiary in April 2025.

About Researto.

 Researto. is a marketing research firm and strategic subsidiary of Biden House Inc., established in 2025. As a specialized professional group focused on marketing research, it provides market research, consumer research, dedicated interview rooms for qualitative research, and talent development programs for marketing research professionals. Researto. plans to support global brands, advertising agencies, and consulting firms in evaluating the acceptability of products, concepts, designs, and technologies.

Background for Subsidiary Establishment

To strengthen our corporate brand, we needed to reorganize our functional areas and brands. By transferring part of our business to a subsidiary, we will restructure to establish stronger corporate brands for both our company and the subsidiary.

Biden House will operate as a consulting firm in the brand and marketing domain, while Researto. will function as a marketing research firm, each serving as a corporate entity with distinct missions.

Subsidiary Company Overview

Trade Name: Researto.

Company Name: Interview Room Co., Ltd.

Representative Director: Atsushi Iwakura

Address: Yamaguchi Construction Building, 2-14-8 Akasaka, Minato-ku, Tokyo

Parent Company: Weiden Haus Co., Ltd.

Website: https://researto.com 

Business Activities:

・Marketing Research

・Qualitative and Quantitative Research

・Assignment of Researchers and Moderators

・Assignment of Stenographers and Simultaneous Interpreters

・Interview Room Rental

・Support for Marketing Research Industry Professionals

・Human Resource Development Programs

・Career Transition Support

・Management Consulting

・Cost Reduction & Business Process Transformation (BPO)

・Restructuring & PIP Program Implementation

・DX Support

・Recruitment Communications & Recruitment Process Outsourcing (RPO)

・Branding (Corporate, Product, Service)