Google LLC | How Travel Preferences Vary by Travel Style: 2023 Travel Trends

2025.09.18

The serialized column “2023 Travel Trends” has been published on Think with Google.

This column provides detailed analysis and insights into domestic travel trends in Japan, based on extensive fieldwork.

In support of this column's creation, our company assisted with interview surveys targeting general consumers who took domestic trips during the period.

We highly recommend this content to professionals in the travel and tourism industry.

2023 Travel Trends

https://www.thinkwithgoogle.com/intl/ja-jp/consumer-insights/consumer-journey/travel2023-from-quantitativeresearch-1/

Part 1: How Do Travel Elements Vary by Travel Style?

Part 2: Solo Travel vs. Family Travel – What Can We Learn from Information Gathering During Travel Planning?

Part 3: Highly Satisfying Trips Begin During the Planning Stage

Think with Google

Think with Google is an information media platform operated by Google LLC.

It provides insights into the latest consumer behavior and marketing trends.

https://www.thinkwithgoogle.com/intl/ja-jp/