Weiden Haus to Host a Training Course on Qualitative Research Moderation Skills (Session 6)
Weiden Haus Co., Ltd. (Location: Minato-ku, Tokyo; CEO: Kent Ishizaki) will host a training course to help participants acquire the necessary skills for moderating qualitative research, a key method in marketing research.
Purpose and Background of the Course
Our company conducts over 100 qualitative research projects annually. Now, we are offering a training course to develop moderators for qualitative marketing research. In this course, participants will learn practical interview skills essential for gaining a deep understanding of customer needs, which can be difficult to grasp through data analysis alone.
Qualitative interviews are an effective approach for uncovering crucial insights needed to develop marketing strategies. However, moderation—the act of conducting an interview—is a highly complex skill that requires a hybrid of quick analytical ability and soft communication skills. Without proper knowledge, conducting an interview can lead to a failure to extract useful information, making it difficult to leverage the findings for business purposes. In the worst-case scenario, this can even lead to incorrect business decisions.
The recent rise of trends like UI/UX research has increased opportunities to conduct online interviews, leading to a growing demand for skilled moderators. However, there are still not many opportunities or materials available for practical, hands-on training in moderation techniques.
In response to this industry challenge, our company is launching a practical training course to help professionals master moderation skills.
Target Audience
This course is designed for professionals in roles such as marketers, brand managers, consultants, marketing researchers, and UI/UX researchers.
It is particularly recommended for those who have observed or participated in qualitative research but have never conducted it themselves, or those who are self-taught and feel unsure about whether their interview approach is correct.
Three Key Features of the Weiden Haus Moderation Course
1. An Original Course Developed by Experienced Researchers from Both a Client Company and a Support Company
This course is taught by two active marketing professionals. Professional moderators possess nuanced techniques for drawing out insights from consumers during interviews. The content of this course is a unique curriculum created by these instructors to impart the practical techniques they use every day. By learning from both a researcher with a client-side perspective and a researcher who supports businesses as a research firm, participants can hone more practical analytical skills.
2. An 8-Hour, 2-Day Workshop Combining Theory and Practical, Hands-on Training
Day 1 consists of a 2.5-hour online lecture. Day 2 is a 5-hour in-person session that includes practical exercises and feedback. This format allows participants to understand specific techniques through a mix of lectures and Q&A. Past participants have praised the course, with comments such as, "I didn't just learn interview techniques; I gained a fundamental understanding of how to design a marketing research project," and "I don't often see qualitative research reports, so seeing an example was helpful for learning how to write one."
3. Practice in a face-to-face Qualitative Research Interview Room for an Authentic Experience
The in-person session on Day 2 will take place at a studio that is actively used as a qualitative research interview room. Practicing in a real-world setting allows participants to experience a realistic environment and prepare for actual moderation projects.
Instructor Profiles
Makiko Miyazawa
Makiko has been involved in over 1,000 research projects over approximately 15 years at a major consumer goods manufacturer and a foreign-affiliated company. She is highly experienced as a moderator and specializes in ethnography and design thinking approaches. She holds an MBA from the University of Leeds Business School in the UK.Yasunori Sumi
Yasunori has over 10 years of experience as a researcher, having worked at multiple think tanks and marketing research firms before his current role. He has supported research for a wide range of products and services for major brands. His strength lies in his ability to conduct both quantitative and qualitative consumer analysis by combining statistical analysis with interviews.
Course Details
Dates:
DAY 1: Wednesday, May 14, 2025 – Wednesday, May 21, 2025
On-demand course (approx. 2 hours)
Please watch the lecture online beforehand.
DAY 2: Saturday, May 31, 2025, 1:00 PM - 6:00 PM
In-person course at the Akasaka Weiden Haus Interview Room, Minato-ku, Tokyo
Application Deadline: Sunday, May 11, 2025, by 11:59 PM
Participation Fee: ¥55,000 (tax included)
Payment Method: Bank transfer or invoice
Invoices and receipts can be issued for payment through your company's external training budget.
Participants are responsible for bank transfer fees.
Bank Account: Will be sent to participants individually.
Payment Deadline: Sunday, May 11, 2025, by 11:59 PM
Organizer: Weiden Haus