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Research into the customer journey for Z-generation air ticket purchases
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Background
After 2020, the number of passengers traveling long distances has been declining, and the urgent issue has become acquiring new customers and bringing back customers who have left.
Deliverables
We conducted a qualitative survey focusing on the process of planning a trip using a smartphone, and analyzed the actual use of OTA and the customer journey up to the purchase of an airline ticket.
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  • CASE
  • INSIGHT
  • CAREER
  • OUR TEAM
  • NEWS
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  • PRIVACY POLICY
  • 若者の研究所
  • モニター会員募集
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