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Technology Acceptance Survey for Sports Car Owners
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Background
We wanted to find out whether owners of luxury cars such as sports cars are interested in cars equipped with the latest technology, and to what extent the latest technology should or should not be included in new car development concepts.
Deliverables
We conducted a technology acceptance assessment for the target group. We used the opportunity method to gather the target owners, who are difficult to sample, and conducted a quantitative survey.
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