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Exploring the consumption behaviour and values of new luxury consumers
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Background
The company was unable to define the differences in consumption behavior and values between the emerging wealthy [LEADGRID_SANITIZE_OPEN_PARENTHESIS]new luxury[LEADGRID_SANITIZE_CLOSE_PARENTHESIS] and traditional wealthy, and acquiring new customers from these target groups was an issue.
Summary of Support
We conducted in-depth interviews with specific target groups, defined customer profiles, and created customer journeys.
  • WHO WE ARE
  • SERVICE
  • CASE
  • INSIGHT
  • CAREER
  • OUR TEAM
  • NEWS
  • CREDENTIAL
  • INTERVIEW ROOM
  • PRIVACY POLICY
  • 若者の研究所
  • モニター会員募集
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