
Industry
Service
Community
Background
The company was unable to define the differences in consumption behavior and values between the emerging wealthy [LEADGRID_SANITIZE_OPEN_PARENTHESIS]new luxury[LEADGRID_SANITIZE_CLOSE_PARENTHESIS] and traditional wealthy, and acquiring new customers from these target groups was an issue.
Summary of Support
We conducted in-depth interviews with specific target groups, defined customer profiles, and created customer journeys.