
Industry
Service
Community
Background
The company was unable to define the consumption behavior and values of a specific target segment of the new luxury [LEADGRID_SANITIZE_OPEN_PARENTHESIS]emerging affluent[LEADGRID_SANITIZE_CLOSE_PARENTHESIS] class, and communication performance with this target was an issue.
Summary of Support
We conducted in-depth interviews with a specific target, defined the customer image, and created a customer journey.