The brand in question was scheduled to redefine “sustainability” as the core emotional value of the brand, but it had not yet considered whether [LEADGRID_SANITIZE_OPEN_PARENTHESIS]1[LEADGRID_SANITIZE_CLOSE_PARENTHESIS] this emotional value was actually accepted by consumers and [LEADGRID_SANITIZE_OPEN_PARENTHESIS]2[LEADGRID_SANITIZE_CLOSE_PARENTHESIS] it could actually become a key buying factor [LEADGRID_SANITIZE_OPEN_PARENTHESIS]KBF[LEADGRID_SANITIZE_CLOSE_PARENTHESIS].

We set some of the brand's current and potential customers as the target group and evaluated the qualitative differences in their understanding of the brand.