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Formulation of a brand communication strategy for a fashion brand
Industry
Service
Community
Background
The brand in question was aiming to increase its market penetration rate, and a new value appeal was required.
Deliverables
We assessed the current state of brand preference in existing and new segments, and formulated a communication concept that would solve the brand's issues.
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  • 若者の研究所
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Disrupt within.
Innovate with neighbors.
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