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Formulation and localisation of a communication strategy for a lip care product
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Service
Community
Background
The brand in question had not been able to reach a consensus within the company as to whether to unify its brand positioning in the Japanese market on a global level or to localize it.
Summary of Support
We assessed the receptiveness of the product concept and created a communication concept.
  • WHO WE ARE
  • SERVICE
  • CASE
  • INSIGHT
  • CAREER
  • OUR TEAM
  • NEWS
  • CREDENTIAL
  • INTERVIEW ROOM
  • PRIVACY POLICY
  • 若者の研究所
  • モニター会員募集
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