The market structure [LEADGRID_SANITIZE_OPEN_PARENTHESIS]share structure[LEADGRID_SANITIZE_CLOSE_PARENTHESIS] of the category began to become fixed for both the client company and its competitors.

We conducted trend analysis and workshops in collaboration with a youth research institute, and formulated a development concept for new product development. We supported the client company all the way through to the launch of the new product, by repeatedly testing prototypes and providing continuous feedback and improvements.