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Brand positioning for new smartphone models
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Service
Community
Background
The new model was launched with an unclear positioning, and sales did not reach the planned level.
Deliverables
We reanalyzed the use cases of the product for the assumed core target, and redefined the positioning and communication concept.
  • WHO WE ARE
  • SERVICE
  • CASE
  • INSIGHT
  • CAREER
  • OUR TEAM
  • NEWS
  • CREDENTIAL
  • INTERVIEW ROOM
  • PRIVACY POLICY
  • 若者の研究所
  • モニター会員募集
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