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Transforming customer experience through the digitization of toys
Industry
Service
Community
Background
The brand in question needed to shift its main market for its products from the analog to the digital domain in response to changes in the business environment.
Summary of Support
We visited the homes of users and potential targets to conduct ethnographic research [LEADGRID_SANITIZE_OPEN_PARENTHESIS]behavioral observation research[LEADGRID_SANITIZE_CLOSE_PARENTHESIS] and assess the receptivity of new products. We organized the opportunities and threats in the market based on changes in customer experience due to changes in how people play.
  • WHO WE ARE
  • SERVICE
  • CASE
  • INSIGHT
  • CAREER
  • OUR TEAM
  • NEWS
  • CREDENTIAL
  • INTERVIEW ROOM
  • PRIVACY POLICY
  • 若者の研究所
  • モニター会員募集
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Disrupt within.
Innovate with neighbors.
専門領域
Industry
Service
Community