The brand in question needed to shift its main market for its products from the analog to the digital domain in response to changes in the business environment.

We visited the homes of users and potential targets to conduct ethnographic research [LEADGRID_SANITIZE_OPEN_PARENTHESIS]behavioral observation research[LEADGRID_SANITIZE_CLOSE_PARENTHESIS] and assess the receptivity of new products. We organized the opportunities and threats in the market based on changes in customer experience due to changes in how people play.