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Development of new functions to acquire new users for accommodation apps
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Background
In light of changes in travel purposes and needs, such as the rise of private accommodation apps and the global trend towards refraining from travel, there was a need to explore opportunities for expanding the functions within the app.
Summary of Support
Travel-loving segment We organized the things that multiple consumers who like to travel want to experience when they travel and their complaints about accommodation through an ideation workshop.
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